Certificate in Revenue Management
$550
A course will be available for 365 days upon enrollment
Leads to certification
Certificate

Certificate in Revenue Management

Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses and people looking to grow their careers in revenue management. 100% Online courses.  Who Should do the course:  

  • Those pursuing the HSMAI “Certificate in Revenue Management (Hospitality)”
  • People just starting in the revenue department
  • Hotel staff who would like to move into a revenue role
  • People wishing to formalise their revenue management knowledge with a certificate course
  • People wanting to learn more about the role of the revenue department in the accommodation industry

Curriculum content

  •
    Welcome to the HSMAI Introduction to Accommodation Revenue Management course. This course has been designed by experts in Revenue Management from hotels around the world. This is the first course in a 10-course program that explores the main components of the Revenue function in the accommodation sector.  You can study this course as a standalone course to learn about the basics of revenue management or if you want to learn more, continue on to do the full 10 courses.   This course will introduce you to the fundamentals of revenue management in the hotel industry, shifting your focus from occupancy and average room rate, to profit maximization. What You Will Learn Understanding Revenue Management in the Hotel and Accommodation Industry The daily, monthly, quarterly, and yearly responsibilities of a Revenue Manager Key Revenue and Yield Management terms and definitions The essential components of Revenue Management and the skills required to succeed Tips for developing a career in Revenue Management

    • Lesson Introduction to Revenue Management

  • Online training course for hospitality professionals focussing on how guests make their decisions on where to stay during their booking journey. Hoteliers need to learn how to influence consumers to book their hotels instead of other properties. To do this, you’ll need an understanding of the customer journey — for holiday-makers, business people, and meeting planners.

  • Most industries categorise their market into different segments to understand them better, and to customise their product to each segment. This is a fundamental way to increase revenue to your business. As a revenue analyst, you need to know what these segments are and how to use that knowledge to win business from your competitors.  You will learn: What segmentation is Why hotels segment their markets How to define each segment (e.g., corporate, events, wholesale, retail, etc.) The difference between a channel and a segment How to use segmentation to gain insights and improve bottom line results How consumer behaviours differ by channel The terms and strategies around using segments versus channels versus personalised offers